Although every public holiday in US is nowadays a good reason for sales in every business, the Black Friday is the king of them all. A Friday that follows Thanksgiving is the busiest and most marketed sale event of the year. European businesses have also picked this tradition to make sales on that day so amount of customers who will need fresh content is huge. It is closely followed by Cybermonday. Cybermonday is a Monday following Thanksgiving that in 2020 has taken over Black Friday on total dollars spent shopping online.

Ideas from Shutterstock suggestions

Black Friday is the rush hour on microstocks too, but few months in advance, when brands are building their own promo materials. Lets see what Shutterstock suggests us as popular customer searches.

Shutterstock suggestions
The most popular customer Black Friday queries in Shutterstock

Knowing that these are what customers need is great, but it would be even better to know how many of them need it. Lets pull some Stock Photo Ideas data (see how to use this data explanation to better understand the table):

# Search Shutterstock Traffic Existing Results Google Volume
1 black friday sale 33 310K 250
2 black friday sales 0.1 < 310K 40
3 black friday crowd 0.63 2.8K 20
4 black friday people 0.1 < 42K 80

If you were to look at a sibling topic “Cybermonday”, Shutterstock only suggest us top-level query:

Shutterstock suggestions
Not many Cybermonday queries in Shutterstock

The data suggests that some Cybermonday queries do not get relevant Shutterstock traffic at all, while having more than 50,000 existing results. The reason is probably due to people actually searching deals instead of stock content.

# Search Shutterstock Traffic Existing Results Google Volume
1 cyber monday sale 1 < 50.5K 200
2 cybermonday 100 58.5K 200


More bad ideas

Black Friday price tag
There’s no need for price tag content

Black Friday has lots of subtopics and majority of them are overflowed with some content. If you will be working on some content, make sure to not work on these topics, as it will be waste of time:

# Search Shutterstock Traffic Existing Results Google Volume
1 black friday logo 89 21.1K 150
2 black friday specials 0.75 163.2K 40
3 black friday tag 0.98 127K 30
4 black friday sale tag 1.7 125.5K 90
5 black friday vintage 1.2 38.3K 150
6 black friday sale signs 4 165.4K 150
7 black friday price tag 3 112K 100
8 black friday girl 4 38.5K 40
9 black friday icon 6 83.2K 70
10 black friday background 12 278.5K 70
11 happy black friday 12 65.8K 80
12 black friday wallpaper 18 37.7K 150

These content ideas are even worse since they have virtually no Shutterstock Traffic and still huge competition, drawn from adjacent topics. The worst ones - “backgrounds” and “sale sign”, being overwhelmed with existing artworks and seeing no significant traffic. Make sure not to spend your time on them.

What you should have done instead

You could have spent your time creating content that most probably will have no chance against competition or, without competition, will have hardly any customer interest. But if you subscribed to Stock Photo Ideas, you would get only the most useful data about niches beforehand.

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